Kelly Searl, born into the wilderness of Papua New Guinea but raised in Sydney Australia. After graduating with a Bachelor of Design, Visual Communications degree she went on to work for global creative agency Attik on commercial projects for Nike, Coca-cola, BMG and Channel 10 however with a driving passion for textiles saw her jump ship to marketing and print creative for Australian fashion brands Sass & Bide, One Teaspoon, Tigerlilly and Woodford & Co. As Pony Rider Creative director & designer, Kelly now travels the globe sourcing for Pony Rider, pouring over architecture and textiles whilst working on commercial projects within the community. 

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